Our Story

Dot & Doug is an environmentally friendly British-made childrenswear company located on the edge of The Cotswolds. Founded by Designer Emma Moore in 2019, Dot & Doug specializes in conscious luxury childrenswear. All their products are designed and sewn in Emma's studio with a focus on sustainability and ethical impact. Visit their shop in Cossack Square, Nailsworth, to explore their eco-friendly, organic, and plastic-free collection for children aged 0-6 years.

Facing the devastating reality of the fashion industry's ecological and human impact, Emma was determined to make a difference. Through her brand, Dot & Doug, she not only showcases her creative talent but also advocates for sustainable and ethical fashion. The personal connection to her late grandparents adds an emotional and meaningful touch to her brand, highlighting the importance of family and legacy in her entrepreneurial journey.

Named after her late grandparents, Dot & Doug's first collection is a tribute to their memory and a commitment to creating a positive impact in the world. By incorporating her grandmother's treasures into her designs, Emma infuses her brand with a sense of history and storytelling, adding depth and meaning to her creations. It is clear that Emma's passion for her family and for making a difference in the fashion world drives her to create thoughtful and environmentally conscious childrenswear.

By blending her academic background in fashion design with her personal values, Emma has carved out her own unique niche in the fashion industry. Dot & Doug's commitment to sustainability and ethical practices not only sets them apart in the world of childrenswear but also serves as a vital example for the wider fashion industry.

Dot & Doug's mission is to provide stylish, high-quality children's clothing that is ethically produced and environmentally friendly. Dot & Doug's goal is to provide a guilt-free, luxurious shopping experience for their customers, knowing that every purchase supports ethical and sustainable practices. We invite you to browse the latest collection and join Dot & Doug in their mission to make a positive impact on the fashion industry by supporting conscious childrenswear. Thank you for choosing Dot & Doug.

Our company prides itself on our commitment to responsible production and sustainable materials. We have sourced organic cottons and deadstock cottons for our products, ensuring that they are both high quality and environmentally friendly. In addition, we use fully biodegradable materials such as eco natural rubber elastic and wooden buttons to further minimize our impact on the planet.